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How An E-mail Newsletter Can Help Your Business

Every Executive Director knows that raising funds for your organization depends upon ongoing promotion, but often promotion falls to the bottom of the list.  Here’s where Menagerie Design and Publishing can help. Without a lot of effort on your part, our team can help you develop an E-zine—an e-mail newsletter that is the perfect tool for:

square Staying in touch  (with those who provide funding for your good work as well as your prospects)

square Spreading the word about your organization

square Promoting your services and the accomplishments and goals of your agency

square Publishing current information about your field of interest

square Positioning you and your staff as experts in the field 

Whether you publish  weekly, monthly, quarterly or less often, an E-zine is a way to consistently make contact with individuals who support your organization or who  are likely prospects. 
Because an E-zine is an e-mail, rather than print, forwarding the information to others is quick, easy and affordable.  There is no postage or printing costs, it can be easily updated as often as you choose, and it can be as long or as short as you like. Because an E-zine can include graphics, photography, and illustrations as well as text and even music or sound, you have the ability to show what you do, not just tell others about it.  What’s more, and E-zine establishes you and your organization as experts in the field.  An e-mail newsletter can also be used to attract new supporters or expand your mailing list to include others who are interested in what you do. 
Of course an E-zine can also be designed to work as a traditional newsletter too—and either way Menagerie Design and Publishing has the knowledge and skill to develop the look and content that you need.  For example, Nevada County’s Hospice of the Foothills hired us to redesign an 8-page newsletter into a 4-page with a more professional look. Another client, Cargolux, would send us copy to incorporate into 20 different versions of a 2-page E-zine that was customized for specific end users.